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Fujifilm brings Fujikina to New York, a free, public celebration of image making and storytelling


Fujifilm has announced the North American debut of Fujikina New York, an interactive festival for anyone interested in photography, cinematography, the arts and all the latest Fujifilm gear.

This curated, dynamic public event will showcase the power of image making through a special exhibit of select works from an emerging generation of image makers. Previously held at Fujifilm’s global headquarters in Tokyo, Fujikina will be held in North America for the first time on Sept. 10, 2022 from 10 a.m. to 7 p.m. at the iconic Glass House in New York City.

“We are excited and honored to host Fujikina in New York City, which has such a rich history of showing Fujifilm’s support and celebration of the arts. We’re excited to make the city a big part of the experience for our guests,” said Victor Ha, vice president, Electronic Imaging and Optical Devices. “Demonstrating Fujifilm’s ongoing commitment to storytelling, Fujikina New York will be part touch-and-try, part education, and part exhibition — truly a festival for the image-making community and anyone interested the art of visual storytelling.”

What to expect

The event will be comprised of a mix of hands-on seminars and workshops with celebrated creators who will be sharing experiences, techniques, and views on various image making styles, like portraiture, photojournalism, landscape and much more. In addition, there will be ample opportunities to learn about and test various Fujifilm digital cameras and lenses and attend a keynote presentation by world-renowned photographer, Greg Gorman.

Fujikina New York will also celebrate the 10-year anniversary of Fujifilm X mount. In honor of this milestone, and in demonstrating Fujifilm’s commitment to storytelling, Fujikina will celebrate with a special project showcasing imagery and stories from 10 remarkable women image-makers — all with diverse backgrounds and skill sets. These artists were hand-picked to each envision a project and received funding, technical support and guidance from Fujifilm along the way to bring those projects to life. Subjects range from a post-climate-apocalypse tale of seeking beauty amidst hardship, to an exploration of rites of passage and coming-of-age stories, to an adventure-driven piece on women rock climbers over 40 and more.

Throughout the Fujikina New York venue, photo and video work from Fujifilm creators will be displayed in a variety of formats. Multiple sessions of seminars under the themes Life in Motion (Filmmaking), Life in Detail (Resolution) and Life in Color (Color and Resolution) will also be offered.

Guests will also be able to reserve a spot in a variety of photowalks hosted by Fujifilm’s photography experts, where they’ll learn techniques for creating various types of imagery and immediately get to practice using loaned Fujifilm digital camera and lens gear.

Get your ticket

Fujikina New York will be free and open to the public. Guests are required to register and book a time slot to attend the event, as well as reserve space in any seminars, workshops, speaker presentations and photowalks they wish to attend. You can register for free at the Fujikina website.



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Rafael Jones

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