Pay what you think it's worth.

A year long social pricing study to understand the value people place on photography.

Grow your photo business with Lori Nordstrom

Welcome to Mind Your Own Business, the podcast that helps photographers improve their business and their lives!

This month we chat with photographer Lori Nordstrom. In our discussion, Lori shares how she grew her business stronger than ever during the pandemic, and how she continues to grow it. She discusses great ways to stay in touch with your clients, why it’s vital to understand your clients, and why we should all be serving our clients. Get ready to be inspired!

Lori is a Certified Professional Photographer, an accredited Master Photographer and Photographic Craftsman, and is a member of Professional Photographers of America.

She  began in photography like many do … photographing her kids! She loved shooting in black and white as often as she could, and soon began experimenting with different papers and mediums for hand-painting the black and white images. She fell in love with this style, and it’s still something she’s known for today, over 20 years later.

You can check out Lori’s portfolio on her website.

About your hosts

Skip Cohen is president and founder of, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He’s been an active participant in the professional side of photography since joining Hasselblad USA in 1987 as president.  He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Chamira Young loves helping fellow photographers improve their businesses via the Pro Photographer Journey Podcast. You can also find her photography portfolio at and her art at She will readily admit it: She’s an art nerd and photographer with an obsession for creativity and productivity!

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Rafael Jones

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